hi,
i'm alice
Staff Product Designer based in the Bay Area. I love making complex systems feel simple, and I'm excited by how AI can close the gap between design intent and reality.
selected works
about
I follow the human thread through every complex system — and design for it.
I have 13+ years of experience across product design, growth strategy, and marketing — all in service of one thing: making hard things feel simple. My philosophy is that the internal mess should never be the customer's problem.
When I'm not designing systems, I weave them. Literally. Same instincts, different medium. Find the structure, follow the thread, make it beautiful.