YEAR:
2024
ROLE:
STAFF PRODUCT DESIGNER
COMPANY:
CASH APP
EXPERIENCE:
SELLER TOOLS, DESIGN SYSTEMS CONTRIBUTION
Earnings Tracker: Raising the Bar
Earnings Tracker: Raising the Bar
about.
Cash App for Business had no way for sellers to understand what they were actually earning. I led the 0-to-1 design of Earnings Tracker — and used it as a forcing function to establish a new craft standard for motion, data visualization, and polish that the team didn't have before.
Cash App for Business had no way for sellers to understand what they were actually earning. I led the 0-to-1 design of Earnings Tracker — and used it as a forcing function to establish a new craft standard for motion, data visualization, and polish that the team didn't have before.
challenge.
Understanding inflows is critical for small business owners — but nearly impossible on Cash App. During a customer panel, not a single seller could estimate how much they'd made through Cash App in the past year. They were tracking revenue with pen and paper, manually tallying every line item, or moving funds to another bank just to see their numbers. We were adding to their workload instead of reducing it.
Understanding inflows is critical for small business owners — but nearly impossible on Cash App. During a customer panel, not a single seller could estimate how much they'd made through Cash App in the past year. They were tracking revenue with pen and paper, manually tallying every line item, or moving funds to another bank just to see their numbers. We were adding to their workload instead of reducing it.
“The main challenge I have is not being able to have a section of all my incoming payments received in one spot instead of having to go through each and every transaction.”
Cash App Business Customer
solution & result.
The product problem was straightforward. The harder challenge was organizational — data visualization was an unsolved design system problem, and the team had a pattern of consistently deprioritizing visual polish in favor of shipping faster.
I designed the dashboard end-to-end, architecting a scalable graph component formally adopted into the design system and picked up by teams across Cash App. For motion and haptics, I brought the conversation to a team offsite — making the case that cutting polish from scope was a craft culture problem, not just a resourcing one. The team aligned and committed to shipping motion and haptic details as a fast follow after beta, landing before the 100% rollout.
The result: 88% engagement rate at launch, a design system contribution adopted across multiple teams, and a team culture that now dedicates time to craft by default.
The product problem was straightforward. The harder challenge was organizational — data visualization was an unsolved design system problem, and the team had a pattern of consistently deprioritizing visual polish in favor of shipping faster.
I designed the dashboard end-to-end, architecting a scalable graph component formally adopted into the design system and picked up by teams across Cash App. For motion and haptics, I brought the conversation to a team offsite — making the case that cutting polish from scope was a craft culture problem, not just a resourcing one. The team aligned and committed to shipping motion and haptic details as a fast follow after beta, landing before the 100% rollout.
The result: 88% engagement rate at launch, a design system contribution adopted across multiple teams, and a team culture that now dedicates time to craft by default.
