YEAR:
2026
ROLE:
STAFF PRODUCT DESIGNER
COMPANY:
CASH APP
EXPERIENCE:
MOBILE, CROSS-BRAND INTEGRATION, AI/CURSOR
Cash App Meets Afterpay
Cash App Meets Afterpay
about
As the sole product designer for the Afterpay Applet within Cash App, I led the cross-brand integration that unified three separate Afterpay products into one coherent buy now, pay later experience. The result: 2.6% life in conversion rate, 13% reduction in customer contact rate, and a unified product architecture now driving the team's 2026 roadmap.
As the sole product designer for the Afterpay Applet within Cash App, I led the cross-brand integration that unified three separate Afterpay products into one coherent buy now, pay later experience. The result: 2.6% life in conversion rate, 13% reduction in customer contact rate, and a unified product architecture now driving the team's 2026 roadmap.
+2.6%
+2.6%
Conversion rate
-13%
-13%
Contact rate
2026
2026
Roadmap shaped
challenge
When Block acquired Afterpay, the goal was straightforward: bring Buy Now Pay Later natively into Cash App. But Afterpay isn't one product — it's multiple, each owned by a different team with its own underwriting model, bank partners, compliance requirements, and fee structures. Customers saw none of that — just a single aggregated limit that implied a unified spending power, when in reality each feature had its own limits and eligibility rules, leading to trust-eroding dead ends mid-transaction.
The org had effectively shipped its own internal structure directly to customers — the result was widespread confusion, a flood of support tickets, and a surface that even product marketing couldn't explain cleanly.
When Block acquired Afterpay, the goal was straightforward: bring Buy Now Pay Later natively into Cash App. But Afterpay isn't one product — it's multiple, each owned by a different team with its own underwriting model, bank partners, compliance requirements, and fee structures. Customers saw none of that — just a single aggregated limit that implied a unified spending power, when in reality each feature had its own limits and eligibility rules, leading to trust-eroding dead ends mid-transaction.
The org had effectively shipped its own internal structure directly to customers — the result was widespread confusion, a flood of support tickets, and a surface that even product marketing couldn't explain cleanly.
Before
Before
"…It says Afterpay available balance $357.50. How am I able to use that because I just made a transaction and it was declined?"
Cash App Customer
solution & impact
I led the redesign across four versions over 10 months, shifting away from a misleading aggregated limit and replacing it with the most relevant action for customers in the moment, while clarifying each distinct limit. To support this, I architected a framework to handle complex customer states — eligibility, overdue controls, and cross-product blocking — across three separate feature areas.
The redesign drove a statistically significant 2.6% lift in conversion rate and 13% reduction in customer contact rate. Beyond the UI, I facilitated a cross-functional workshop to align leadership on moving beyond "quick fixes" to unifying our underlying underwriting and product architecture, which is now on our 2026 road map.
I led the redesign across four versions over 10 months, shifting away from a misleading aggregated limit and replacing it with the most relevant action for customers in the moment, while clarifying each distinct limit. To support this, I architected a framework to handle complex customer states — eligibility, overdue controls, and cross-product blocking — across three separate feature areas.
The redesign drove a statistically significant 2.6% lift in conversion rate and 13% reduction in customer contact rate. Beyond the UI, I facilitated a cross-functional workshop to align leadership on moving beyond "quick fixes" to unifying our underlying underwriting and product architecture, which is now on our 2026 road map.
AI-assisted craft
When engineering bandwidth for the payment calendar was cut, I stepped in to ensure the interaction quality didn't slip. I used Cursor to vibe code the motion and haptic feedback myself, then worked with my engineering partners to review the PR and merge it into production. By bridging that gap, I made sure the final experience was as polished as the original design intent.
When engineering bandwidth for the payment calendar was cut, I stepped in to ensure the interaction quality didn't slip. I used Cursor to vibe code the motion and haptic feedback myself, then worked with my engineering partners to review the PR and merge it into production. By bridging that gap, I made sure the final experience was as polished as the original design intent.
Before
Before
After
After
Before
After
