YEAR:
2026
ROLE:
STAFF PRODUCT DESIGNER
COMPANY:
CASH APP
EXPERIENCE:
MOBILE, CROSS-BRAND INTEGRATION, AI/CURSOR
Cash App Meets Afterpay
Cash App Meets Afterpay
about.
As the sole product designer for the Afterpay Applet within Cash App, I led the cross-brand integration that unified three separate Afterpay products into one coherent buy now, pay later experience. The result: 3× conversion lift, 10× reduction in customer contact rate, and a redesigned roadmap now driving the team's 2026 north star.
As the sole product designer for the Afterpay Applet within Cash App, I led the cross-brand integration that unified three separate Afterpay products into one coherent buy now, pay later experience. The result: 3× conversion lift, 10× reduction in customer contact rate, and a redesigned roadmap now driving the team's 2026 north star.
3x
3x
Conversion lift
10x
10x
Lower contact rate
2026
2026
Roadmap shaped
3x
Conversion lift
10x
Lower contact rate
2026
Roadmap shaped
challenge.
When Block acquired Afterpay, the goal was straightforward: bring Buy Now Pay Later natively into Cash App. But Afterpay isn't one product — it's multiple, each owned by a different team with its own underwriting model, bank partners, compliance requirements, and fee structures. Customers saw none of that — just a single aggregated limit that implied a unified spending power, when in reality each feature had its own limits and eligibility rules, leading to trust-eroding dead ends mid-transaction.
The org had effectively shipped its own internal structure directly to customers — the result was widespread confusion, a flood of support tickets, and a surface that even product marketing couldn't explain cleanly.
When Block acquired Afterpay, the goal was straightforward: bring Buy Now Pay Later natively into Cash App. But Afterpay isn't one product — it's multiple, each owned by a different team with its own underwriting model, bank partners, compliance requirements, and fee structures. Customers saw none of that — just a single aggregated limit that implied a unified spending power, when in reality each feature had its own limits and eligibility rules, leading to trust-eroding dead ends mid-transaction.
The org had effectively shipped its own internal structure directly to customers — the result was widespread confusion, a flood of support tickets, and a surface that even product marketing couldn't explain cleanly.
Before
Before
"…It says Afterpay available balance $65. How am I able to use that because I just made a transaction and it was declined?"
Cash App Customer
solution & impact.
I led the redesign across four versions in 12 months — starting by removing the anchor on a misleading aggregated number and replacing it with clear, actionable signals for what a customer could do at that moment, then building a system flexible enough to handle every eligibility permutation across three separately owned features, accounting for overdue states that further constrained availability, all while staying seamless on the surface.
In parallel, I facilitated a cross-functional offsite to align leadership on a vision for unifying the underlying underwriting and product constructs — resolving the architecture rather than designing around it — which is now on the 2026 roadmap.
The result: 3× conversion lift, 10× contact rate reduction, and a backend unification initiative now driving the team's north star.
I led the redesign across four versions in 12 months — starting by removing the anchor on a misleading aggregated number and replacing it with clear, actionable signals for what a customer could do at that moment, then building a system flexible enough to handle every eligibility permutation across three separately owned features, accounting for overdue states that further constrained availability, all while staying seamless on the surface.
In parallel, I facilitated a cross-functional offsite to align leadership on a vision for unifying the underlying underwriting and product constructs — resolving the architecture rather than designing around it — which is now on the 2026 roadmap.
The result: 3× conversion lift, 10× contact rate reduction, and a backend unification initiative now driving the team's north star.
AI-assisted craft
For the payment calendar interaction, I didn't just spec the animation — I shipped it. With no engineering bandwidth allocated for interaction polish, I used Cursor to write the production code myself, got it reviewed by my eng partners, and merged it — closing the gap between design intent and what customers actually experienced.
For the payment calendar interaction, I didn't just spec the animation — I shipped it. With no engineering bandwidth allocated for interaction polish, I used Cursor to write the production code myself, got it reviewed by my eng partners, and merged it — closing the gap between design intent and what customers actually experienced.
Before
Before
After
After
Before
After
